Performance First Data Layer

by Alexandre Noirot-Cosson
February 9, 2016

It is now time for Biddly to demonstrate the power of user-data at a cost effective price to performance marketers.

We’re delighted that our partners understand the benefit of data sharing, and we’ll see why it is one of Biddly’s most powerful features.

In the Mainstream digital industry, “DMPs” or Data Management Platforms have revolutionised the way in which data is gathered and leveraged across the ecosystem, enabling the entire product experience to be user specific. Ad-inventory is purchased and site content is managed through the exchange and aggregation of user-data. By pooling data, far richer and more comprehensive user profiles can be constructed that benefit all contributing partners.

Read more

Second article

by Alexandre Noirot-Cosson
February 9, 2016

It is now time for Biddly to demonstrate the power of user-data at a cost effective price to performance marketers.

We’re delighted that our partners understand the benefit of data sharing, and we’ll see why it is one of Biddly’s most powerful features.

In the Mainstream digital industry, “DMPs” or Data Management Platforms have revolutionised the way in which data is gathered and leveraged across the ecosystem, enabling the entire product experience to be user specific. Ad-inventory is purchased and site content is managed through the exchange and aggregation of user-data. By pooling data, far richer and more comprehensive user profiles can be constructed that benefit all contributing partners.

Read more

Third article

by Alexandre Noirot-Cosson
February 9, 2016

It is now time for Biddly to demonstrate the power of user-data at a cost effective price to performance marketers.

We’re delighted that our partners understand the benefit of data sharing, and we’ll see why it is one of Biddly’s most powerful features.

In the Mainstream digital industry, “DMPs” or Data Management Platforms have revolutionised the way in which data is gathered and leveraged across the ecosystem, enabling the entire product experience to be user specific. Ad-inventory is purchased and site content is managed through the exchange and aggregation of user-data. By pooling data, far richer and more comprehensive user profiles can be constructed that benefit all contributing partners.

Read more